3 Frustrations Every Small Business Faces Online:
- Knowing Where to Begin
- Understanding the What and When of Online Business
- Always Feeling Technically Behind or Overwhelmed
Knowing Where to BeginThere is a lot to learn when it comes to building your business online. As the web has evolved, the usage of the internet for both consumers and businesses has evolved with it. Online business never stands still. This can create the perfect storm for any small business striving to make an impact on the world. No matter what size your business, there are certain things which every business will need. Depending on your background and life experience you might find yourself at somewhat different stages. Feel free to skip around and make adjustments to find what information is most helpful for your business. No matter what stage you or your business may be in, we hope that you can come away with information that will help move your business towards its goals.
The What and When of Online BusinessThe title here may be a bit misleading, but it best describes what many small business operators wish they knew. Understandably, there is a lot to know when it comes to “doing” business online. It is even a bit of a misnomer to call it “doing” business online because all business is done online to some degree or another. Your customers or potential customers are looking for businesses online even if a particular business has zero web presence. Sites such as Google, Yelp, Angie’s List, and Home Advisor create online directories of business information from contact information to customer reviews. What many businesses want is some sort of map or list of steps as to how to engage with customers online in different capacities. The intricacies of this varies depending on the type or nature of the small business. A one-size-fits-all approach will simply not work here. What we hope to provide are some universal concepts which can be applied to any small business.
Always Feeling Technically BehindMost likely, you have seen colleagues or competitors doing really cool things online and you wonder how they find the time or budget to post articles or create content and continue to operate their business. Your business placed “expand web presence” on your business goals list, but knowing where to start is another thing. Your business is on Facebook, Instagram, and it has a Twitter account, but now the list of social outposts seems to be growing each year. Your business is curious about Tiktok and Snapchat and how it could potentially improve business. All of this potential is great, but is enough to make anyone’s head spin. Do not fall into the trap of thinking that your competitor has it all figured out. We will address the mindset which is essential for small businesses of all types.
Series Breakdown.This article is the first in a series dedicated to helping small business owners or operators. Below is an overview of what is to come.
- Web Strategies for Small Businesses (You are here)
- Staking Your Claim
- The Importance of Professional Email for Your Small Business
- Social Media as a Small Business
- Helping Customers Find Your Business Online